Steve O'Grady and Dave Rosenberg Marketing to Dilbert (developers) "My entire MBA:" Sales Strategy Tactics Think about: How to generate sustainable revenue? How much should be open source? What license? How well do i know my market? Am I seeing open source as a panacea? _What is my marketing strategy?_ Understand your market better than your competition Don't be a parasite, be a part of the community The biggest thing I want to see in a project is interest. The community needs to be alive!